A business strategy is the most crucial dynamics in the success of a business. It is the visionary plan that creates a picture of how a business is going to operate and overcome competition. This is done by looking at the strengths to maximize on and identifying the weaknesses then finding solutions. Both new and existing business strategies need assessment. In both formulation and evaluation, several factors should be considered. These include: Internal Environment Everything starts from within. Initially, business models focused solely on satisfying the customer. In the modern business world, however, there is an increased focus on satisfying the employee to make them more productive. Such satisfaction encompasses…

Key lifestyle trends, such as the need to lead an active lifestyle, have spurred massive developments in various sectors of the economy. The footwear industry, for instance, has been a significant beneficiary of the fact that many people today are becoming conscious of their fitness levels. Eyeing the opportunities offered by this billion-dollar industry, the number of footwear brands is continuously on the rise. Some leading athletic footwear brands such as Nike, Adidas, and Under Armour attribute their success to being strategic in their dealings. If you are trying to get into the footwear industry, you need to learn from these big boys. Strategy forms the foundation of every success…