One of the most difficult tasks that any business owner has is setting the price for their products or services. The company owner may have a good idea of what it is worth, but in reality it comes down to what the consumer is willing to pay. A new business owner has many challenges to overcome. The best resource they can use to help with this is business strategies. When they become familiar with these and learn what a valuable tool they are, then they learn to use them in all area of their business. One type of business strategy they will want to develop is the pricing strategy to…