A business strategy is essential in so many ways. It is the guide that a company uses to gauge how they are fairing. It also helps business owners to identify areas that need improvement. Not having a business strategy is a recipe for failure. Having a weak business plan can also lead to frustrations and the ultimate closure of the business. Some of the mistakes businesses should avoid when coming up with a strategy are as follows. Making the Strategy Complicated There is a common misconception that a business plan should be full of financial jargon for it to be taken seriously. That is how businesses end up with strategies…