You should never underestimate the value of social media when coming up with a business strategy in this digital age. Whether the business will be online or in a brick and mortar shop, you must have the right social media strategies for you to succeed. Unfortunately, most businesses assume that having social media pages is enough. There is more that goes into developing a social media business strategy.
Mistakes to Avoid
- Not understanding the target audience: It is not enough to create a social media page. You need to understand who you are talking to, and why. This will determine the kind of language you use when communicating with them, and also the choice of social media platform. For instance, if you want to communicate with young people, Instagram and Tick-Tock might work better than if you chose to use Linkedin.
- Being inactive: Many firms are poor at social media communication but the worst are those that never bother to communicate at all. It beats the logic of having social media pages. People expect regular updates and communication. They also want adequate and fast feedback whenever they make inquiries on social media sites.
- Ignoring social media tools: Social media sites have many tools that can be used for marketing and reaching out to potential clients/customers. Use the advertising options that they have, including video and photo options to reach a large number of people.
- Being too formal: As much as part of the social media business strategy should involve being professional in all platforms, you do not have to be too formal. Social media is about creating relationships. You have to draw the line between too playful that you are not taken seriously, and being too formal that people think you are uptight and unapproachable.
When coming up with the business strategy, you should consider hiring a professional social media manager to handle your pages and posts. This will not only make you efficient, but it will also increase brand visibility.
