Every business starts with an idea. In order to develop a business strategy, that idea has to be put into a plan. This can make the difference between a business being a success or a failure. The Business Idea The business idea is the concept of what the business is going to be about. It should be based on the beliefs of what the business is capable of doing. There has to be specific expectations in order for it to be a business. Naturally, the biggest expectation will be its ability to turn a profit. The End Goal Setting the expectations of the business means having an end goal to…